ZHAO Pu.Efficiency of Communication of AgriculturalNetwork Platforms in Agricultural Production[J].HEILONGJIANG AGRICULTURAL SCIENCES,2011,(07):138-140.
农业网络平台在农业生产中的传播功效
- Title:
- Efficiency of Communication of AgriculturalNetwork Platforms in Agricultural Production
- 文章编号:
- 1002-2767（2011）07-0138-02
- Keywords:
- agriculture; network platform; communication; function
- 分类号:
- S126
- 文献标志码:
- A
- 摘要:
- 随着信息技术的不断进步和完善，其在农业生产和流通等领域起到的链接作用也逐渐彰显。该文明确了网络平台的概念及功能和效果；分析了在实际的农业生产流通过程中，存在着信息传播误区、阻碍以及传播平台可信度较低、资源配置不合理和传播效率不高等因素，为使传播的农业生产信息及时准确地被受众即农民或对农业信息有需求的民众接收，提出了集丰富信息源、可信性和知名度好、科学化管理、信息授予者登陆系统和农民网吧及加大平台的宣传力度为一体的农业网络体系。
- Abstract:
- With the continuous improvement and perfect of information technology,its link function in agriculture is clearly more and more.Now,the conception and the function of network platforms were defined,the problems that the misunderstanding and restriction in information communication,low degree of confidence,irrational distribution of resources and low transmission efficiency in the practice and the communication process were analyzed.In order to make the agricultural information accepted by the farmers and the demanders,the agricultural network system combining with abundant resource,high creditability,scientific management,information provider login,farmers cyber bar and enhancement of the publicity was put forward.
参考文献/References:
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备注/Memo
作者简介：赵璞（1983-）,男，黑龙江哈尔滨市人，学士，研究实习员，从事农业传媒工作。E-mail:drop_86@163.com。