LIU Yi-xing,JI Meng-dan.Research on the Establishment and Cultivation of Regional Brand of Agricultural Products in China from the Perspective of Industrial Clusters[J].HEILONGJIANG AGRICULTURAL SCIENCES,2018,(12):123-126.[doi:10.11942/j.issn1002-2767.2018.12.0123]
产业集群视角下我国农产品区域品牌创建与培育研究
- Title:
- Research on the Establishment and Cultivation of Regional Brand of Agricultural Products in China from the Perspective of Industrial Clusters
- 文献标志码:
- A
- 摘要:
- 农产品区域品牌作为农业供给侧改革和乡村振兴战略的重要抓手，是促进农民增收、农业提质增效的有效举措。为促进我国农产品区域品牌良性发展，本文研究了我国现阶段农产品区域品牌的发展现状、存在的问题，分析了相关影响因素，提出了发展农产品区域品牌的具体建议：一是树立集群发展意识，引导区域品牌快速良性发展；二是整合区域资源优势，拓宽区域品牌发展路径；三是加强制度保障支撑。
- Abstract:
- As an important grasp of the strategy of agricultural supply-side reform and rural revitalization,regional brand of agricultural products is an effective measure to promote farmers′ income and improve agricultural quality and efficiency.In order to promote the sound development of regional brand of agricultural products in China,this paper studied the current situation and existing problems of regional brand of agricultural products in China,we analyzed the relevant influencing factors,and put forward specific suggestions for developing regional brand of agricultural products.The first is to establish the sense of cluster development and guide the rapid and sound development of regional brand,the second is to integrate the advantages of regional resources and broaden the path of regional brand development,and the third is to strengthen the support of system guarantee.
参考文献/References:
［1］李亚林.农产品区域品牌发展研究[M].北京:中国社会科学出版社,2012.[2]孙丽辉,毕楠,李阳,等.国外区域品牌化理论研究进展探析[J].外国经济与管理,2009,31(2):40-49.[3]马红.特色农产品区域品牌对消费者感知质量的影响[J].农业经济,2018(3): 143-144.[4]赵红梅.我省每年将培育20个农产品区域品牌河北日报[N].河北日报,2018-01-18(1).[5]姚春玲.农业产业集群与农产品区域品牌竞争力提升策略[J].农业现代化研究,2013,34(3):318-321.[6]聂昌腾.区域品牌视域下农产品线上销售策略探讨[J].台湾农业探索,2018(1): 48-51.[7]李魁,康成斌.黑龙江垦区实施区域农产品公用品牌战略的思考[J].农场经济管理,2017(3):18-20.
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备注/Memo
收稿日期：2018-07-27