LIU Hai rong,YANG Xiao hua,GUO Jin ling.Sales Status and Promotion Strategy of Local Fruits in Heilongjiang Province[J].HEILONGJIANG AGRICULTURAL SCIENCES,2014,(03):120-122.
黑龙江省地产果品销售现状及促销策略
- Title:
- Sales Status and Promotion Strategy of Local Fruits in Heilongjiang Province
- 文章编号:
- 1002-2767（2014）03-0120-03
- Keywords:
- There were many advantages of local fruits in Heilongjiang province; such as high quality; green; high nutritional content and good taste; and it has broad market both at home and abroad; however; the industrialization of local fruits was affected by the problems including poor quality of the external; single and complete distribution channels and no complete distribution system.In order to promote the development of local fruits further in Heilongjiang province; the sales and promotion of local fruits were analyzed systematically; including that determining the target market; increase the propaganda dynamics; build the brand; strengthen the consciousness of growers and dealers; and establish suitable sales system and management for developing market; so as to provide the references for the development of local fruits in Heilongjiang province.
- 分类号:
- F326
- 文献标志码:
- A
- 摘要:
- 黑龙江省地产果具有优质、绿色、营养含量高和口感好等优势，有广大的国内外市场。然而目前地产果外在品质差、经销渠道单一、混乱，没形成完整的经销体系等问题影响了地产果产业化进程。为进一步推进黑龙江省地产果的发展，从确定目标市场，加大宣传力度，打造品牌；强化果农、经销果商的质量意识；建立适于开拓市场的销售体系管理规范等方面对黑龙江省地产果品的销售以及促销进行系统的分析，以期为地产果的发展提供参考。
参考文献/References:
[1]毛梅.我国农产品营销策略的研究进展及思考[J].安徽农业科学，2007，35（15）：4696-4698. [2]吴健安.市场营销学[M].安徽人民出版社，2004. [3]鄢华.我国农产品促销策略分析[J].农村经济，2006（11）：20-21. [4]周发明.新型农产品营销体系构建的几个核心问题[J].湖南农业大学学报，2007，8(6)：24-28.
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备注/Memo
收稿日期：2013-12-19第一作者简介：刘海荣（1965-），女，黑龙江省鸡西市人，硕士，研究员，从事寒地果树育种、栽培、加工以及果树科技成果推广研究。E-mail:mdjlhr@126.com。