LU Wan-ying,ZHANG Tian-zhu.Research on Tourists Satisfaction of Agriculture Carnival Based on Fuzzy Comprehensive Evaluation[J].HEILONGJIANG AGRICULTURAL SCIENCES,2018,(06):134-139.[doi:10.11942/j.issn1002-2767.2018.06.0134]
基于模糊综合评价法的农业嘉年华游客满意度研究
- Title:
- Research on Tourists Satisfaction of Agriculture Carnival Based on Fuzzy Comprehensive Evaluation
- 文献标志码:
- A
- 摘要:
- 农业嘉年华作为现代都市农业发展的一种新业态,是田园综合体的有力抓手,对推动农业转型升级具有重要意义。在综合各方面因素的基础上构建了农业嘉年华游客满意度评价体系,以河北南和、四川眉山和广西玉林的3个农业嘉年华为研究对象,运用模糊综合评价法进行了满意度研究。结果表明:游客对农业嘉年华基本达到满意水平。此外,针对性地提出了相关优化对策,从而促进农业嘉年华健康快速发展。
- Abstract:
- As a new form of modern urban agriculture development,the agricultural carnival is a powerful starting point of the rural complex,which is of great significance for promoting the transformation and upgrading of agriculture.On the basis of all comprehensive factors,the evaluation system of tourists satisfaction of agricultural carnival was constructed.Taking the three agricultural carnivals of Nanhe in Hebei province,Meishan in Sichuan province and Yulin in Guangxi province as the research objects,the fuzzy comprehensive evaluation method was used to study the satisfaction.The results showed that the tourists were basically satisfied with the agricultural carnivals.In addition,the relevant optimization countermeasures were put forward to promote the healthy and rapid development of agricultural carnival.
参考文献/References:
[1]张天柱.农业嘉年华规划、建设与案例分析[M].北京: 中国轻工业出版社,2017:28-29.
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备注/Memo
收稿日期:2018-01-20第一作者简介:陆婉颖(1994-),女,在读硕士,从事农业园区规划研究。E-mail:1205679252@qq.com。通讯作者:张天柱(1968-),男,博士, 教授,从事设施农业和农业规划研究。E-mail:zhangtianzhu@263.net。