LI Bingru,HAO Wenyi.Research on Development Strategies for Geographical Indication Agricultural Product Brands in Heilongjiang Province[J].HEILONGJIANG AGRICULTURAL SCIENCES,2025,(03):72-78.[doi:10.11942/j.issn1002-2767.2025.03.0072]
黑龙江省地理标志农产品品牌发展对策研究
- Title:
- Research on Development Strategies for Geographical Indication Agricultural Product Brands in Heilongjiang Province
- 文章编号:
- 12
- Keywords:
- Heilongjiang Province; Geographical Indication agricultural products; rural revitalization; brand development
- 文献标志码:
- A
- 摘要:
- 黑龙江省；地标农产品；乡村振兴；品牌发展
- Abstract:
- With the deep implementation of the Rural Revitalization Strategy, the vigorous development of Geographical Indication (GI) agricultural products has become an important measure to promote local economic development and agricultural modernization, attracting widespread attention from all sectors. As an important base for agricultural production in China, the development of GI agricultural product brands in Heilongjiang Province is of particular significance.In recent years, Heilongjiang Province has achieved remarkable results in the construction of GI agricultural product brands, with the number of GI agricultural products continuously increasing and the brand value further enhanced. However, there are still some problems, such as low market influence of the brands and insufficient brand planning for some GI agricultural products.Propose strategies for brand development to address these issues, such as fully enhancing brand influence, formulating brand development strategies, and strengthening brand innovation capabilities, in order to enhance the overall market influence and competitiveness of GI agricultural products in Heilongjiang Province.
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备注/Memo
收稿日期：2024-11-20