HU Gu-yue,XU Ming.Relationship between Channel Dependent and Channel Conflictin the Marketing Channels of Agricultural Products Based on Principal-Agent Model[J].HEILONGJIANG AGRICULTURAL SCIENCES,2010,(12):134-136.
基于委托代理模型对农产品营销渠道依赖与冲突的关系研究
- Title:
- Relationship between Channel Dependent and Channel Conflictin the Marketing Channels of Agricultural Products Based on Principal-Agent Model
- 文章编号:
- 1002-2767（2010）12-0134-03
- Keywords:
- channel dependent; channel conflict; principal-agent model
- 分类号:
- F304.3
- 文献标志码:
- A
- 摘要:
- 运用委托代理理论模型对农产品渠道依赖和渠道冲突之间的关系进行了研究。结果表明：渠道双方的相互依赖能降低渠道冲突，可以采用专有资产的投资等方式来提高渠道成员的相互依赖度。
- Abstract:
- The relationship between channel dependent and channel conflict in the marketing channels of agricultural products was studied by the principal-agent theory model.The result showed that channel interdependence between the two sides could reduce channel conflict，channel members could adopt proprietary assets investments and other ways to improve mutual dependency.
参考文献/References:
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备注/Memo
第一作者简介： 胡古月（1987-），男，江西省萍乡市人，在读硕士，从事营销管理与商务策划研究。E-mail:gouhuguyue@163.com。