CHEN Xue-jun,LI Li.Research on Innovation Strategy of Chongqing Rural Tourism[J].HEILONGJIANG AGRICULTURAL SCIENCES,2012,(09):115-118.
重庆乡村旅游创新发展策略研究
- Title:
- Research on Innovation Strategy of Chongqing Rural Tourism
- 文章编号:
- 1002-2767（2012）09-0115-04
- Keywords:
- rural tourism; innovation; industry chain
- 分类号:
- F590.3
- 文献标志码:
- A
- 摘要:
- 乡村旅游已成为国内旅游市场新兴的热点。目前，重庆乡村旅游发展已初具规模，但仍存在着诸多问题。在全面分析重庆乡村旅游发展现状的基础上，综合归纳重庆乡村旅游发展存在着产品同质化竞争、自主经营比重高、产业链尚不完整、营销推广力度弱等问题；基于创新视角提出创新乡村旅游产品特色、创新乡村旅游经营形式、创新完整乡村旅游链条和创新多元旅游营销方式的对策建议。
- Abstract:
- Rural tourism has become the hot spots in domestic tourism market.At present,the development of rural tourism has taken shape in Chongqing,but still exist many problems.On the basis of analyzing the present situation of Chongqing rural tourism,the problems that exsiting product homogenization competition,high proportion of self-employment,imperfect industry chain and weak marketing power were summarized.And then put forward four countermeasures to promote the development from the innovation visual angle,which including innovating rural tourism products,innovating rural tourism management patterns,innovating rural tourism industry chain and innovating rural tourism marketing ways.
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备注/Memo
基金项目：2010年重庆市社会科学规划青年资助项目（2010QNZX35）