LI Yuqing.Research on the Upgrading and Sustainable Development of Rural E-commerce in Poverty Relief Areas[J].HEILONGJIANG AGRICULTURAL SCIENCES,2023,(12):121-125.[doi:10.11942/j.issn1002-2767.2023.12.0121]
农村电商助力脱贫地区帮扶产业提档升级与可持续发展研究
- Title:
- Research on the Upgrading and Sustainable Development of Rural E-commerce in Poverty Relief Areas
- 文章编号:
- 22
- Keywords:
- poverty relief areas; agricultural and rural areas; rural e-commerce; industrial assistance
- 文献标志码:
- A
- 摘要:
- 随着移动互联网时代与5G、大数据等新技术的发展, 农业农村发生了巨大变革。农村电商直播在促进农业产业升级、帮助农民脱贫增收、促进返乡就业创业、助力乡村振兴中发挥着重要作用。本文以四川屏山“茵红李”和云南绥江“半边红”李子等特色产品为例,分析当地农村电子商务发展现状、存在问题和发展潜力,分析当地产业发展的障碍和主要影响因素,提出了“农村电商直播助力型”和“龙头加工企业带动型”产业升级,实现脱贫地区产业提档升级的途径及可持续发展的对策和建议。
- Abstract:
- With the development of mobile internet era and new technologies such as 5G and big data, great changes have taken place in agricultural and rural areas. Rural e-commerce direct broadcast plays an important role in promoting the upgrading of agricultural industry, helping farmers lift themselves out of poverty and increase their income, promoting the return home employment and entrepreneurship, and promoting the revitalization of rural areas. This article analyzed the current situation, problems and potential of rural e-commerce in Pingshan, Sichuan Province, and Suijiang, Yunnan Province. And this paper analyzed the obstacles and the main influencing factors of the local industry development, and put forward the industrial upgrading of "Rural e-commerce live broadcast power" and "Leading processing enterprises drive", the way to realize the upgrading of the industry in the poverty-stricken areas and the countermeasures and suggestions of the sustainable development.
参考文献/References:
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备注/Memo
收稿日期:2023-03-03 基金项目: 网络营销国家在线精品课程,教职成司[2022]18号文。 作者简介: 李玉清(1964-),女,农业推广硕士,教授,从事农业经济和电子商务研究。E-mail:65332385@qq.com。