[1]刘东辉,常向阳,韩振兴.草莓采摘园消费市场调研报告[J].黑龙江农业科学,2019,(10):114-117.[doi:10.11942/j.issn1002-2767.2019.10.0114]
LIU Dong-hui,CHANG Xiang-yang,HAN Zhen-xing.Investigation Report on Consumption Market of Strawberry Picking Garden[J].HEILONGJIANG AGRICULTURAL SCIENCES,2019,(10):114-117.[doi:10.11942/j.issn1002-2767.2019.10.0114]
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LIU Dong-hui,CHANG Xiang-yang,HAN Zhen-xing.Investigation Report on Consumption Market of Strawberry Picking Garden[J].HEILONGJIANG AGRICULTURAL SCIENCES,2019,(10):114-117.[doi:10.11942/j.issn1002-2767.2019.10.0114]
草莓采摘园消费市场调研报告
《黑龙江农业科学》[ISSN:1002-2767/CN:23-1204/S]
卷:
期数:
2019年10期
页码:
114-117
栏目:
出版日期:
2019-10-10
- Title:
- Investigation Report on Consumption Market of Strawberry Picking Garden
- Keywords:
- strawberry garden; satisfaction; consumer market
- 文献标志码:
- A
- 摘要:
- 本文通过对江苏省主要城市的584份草莓园采摘消费者的调研，分析了草莓园消费者的消费情况以及服务满意度。结果表明：消费者存在消费时间和消费半径较为集中、品牌感知度不高、关注草莓口感以及安全性、信任亲友推荐渠道等问题。此外，消费者对草莓园评价总体不高，农家乐类型和高架栽培类型的草莓园满意度更高。
- Abstract:
- In this paper,584 consumers of strawberry orchard harvesting in major cities of Jiangsu Province were investigated,and the consumption situation and service satisfaction of consumers of strawberry orchard were analyzed.The results showed that consumers had some problems,such as concentrated consumption time and radius,low brand perception,attention to strawberry taste,safety and trust in relatives and friends recommendation channels.In addition,the overall evaluation of strawberry orchards by consumers was not high,and the satisfaction of farmer’s pleasure type and overhead cultivation type of strawberry orchards was higher.
参考文献/References:
［1］郭哲函.基于女性消费心理的微信公众号广告精准营销——以微信公众号“浪里小草莓”为例[J].新闻研究导刊,2018,9(12):227,244.[2]吉沐祥，杨勇，彭燕琼，等.江苏草莓生产现状与消费需求调查分析及其发展建议[J].江苏农业科学，2017，45(16)：336-340.[3]马欣,宗静,王俊英.北京市草莓采后情况调研[J].中国蔬菜,2017(9):54-57.[4]孟雪玲，刘芸，李天红.北京市草莓鲜果消费模式的初步研究[J].中国农学通报，2010，26(12)：354-357.
备注/Memo
收稿日期：2019-04-22基金项目:国家社科基金重大项目(11&zd046)；江苏现代农业（草莓）产业技术体系产业经济研究项目（JATS［2018］292）；江苏高校哲学社会科学研究重点项目项目(2018SJZDI067)；山西省高等学校哲学社会科学项目（PSSR）。第一作者简介：刘东辉（1995-），在读硕士，从事农业技术经济及管理研究。E-mail:15605180587@163.com。通讯作者：常向阳（1964-），女，博士，教授，博导，从事农业技术经济研究。E-mail: xchang@ njau.edu.cn。
更新日期/Last Update:
2019-10-25