[1]卢慧,李庆,魏建美,等.基于“遂昌模式”经验的江西省县域农产品电子商务发展研究[J].黑龙江农业科学,2017,(04):120-125.[doi:10.11942/j.issn10022767.2017.04.0120]
　LU Hui,LI Qing,WEI Jianmei,et al.Study on County Agricultural Products Ecommcerce Based on the “Suichang Model”[J].HEILONGJIANG AGRICULTURAL SCIENCES,2017,(04):120-125.[doi:10.11942/j.issn10022767.2017.04.0120]
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基于“遂昌模式”经验的江西省县域农产品电子商务发展研究

《黑龙江农业科学》[ISSN:1002-2767/CN:23-1204/S] 卷: 期数: 2017年04期 页码: 120-125 栏目: 出版日期: 2017-04-10
Title:
Study on County Agricultural Products Ecommcerce Based on the “Suichang Model”
文章编号:
10022767（2017）04012006
作者:
卢慧1; 2; 李庆1; 魏建美1; 聂园英1; 万余花1; 刘超2
1.江西省农业科学院 农业经济与信息研究所，江西 南昌 330220；2.江西省知识产权局，江西 南昌 330046
Author(s):
LU Hui1; 2; LI Qing1; WEI Jianmei1; NIE Yuanying1; WAN Yuhua1; LIU Chao2
1.Institute of Agricultural Economics and Information，Jiangxi Academy of Agricultural Sciences，Nanchang,Jiangxi 330200; 2. Jiangxi Provincial Intellectual Property Office,Nanchang,Jiangxi 330046
关键词:
遂昌模式; 县域农产品电子商务; 存在问题; 对策建议
Keywords:
Suichang model; the county agricultural ecommerce; existing problems; countermeasures and suggestions
分类号:
F724.6；F326.6
DOI:
10.11942/j.issn10022767.2017.04.0120
文献标志码:
A
摘要:
随着信息技术的迅猛发展，人类社会进入了网络经济时代。电子商务的出现改变了传统的市场交易模式，并因其跨区域、低成本、高效率等优势而得到迅速发展。江西省县域农产品丰富且独特，但由于小生产和大市场的矛盾，难卖、贱卖事件频繁发生。为了开拓农产品销路，县域农产品电子商务逐渐发展起来并形成了一些特色模式。尽管如此，江西省县域农产品电子商务仍然存在诸多问题：县域互联网、交通运输、物流配送等基础设施落后，农户触网意识不强，网商组织化程度低，农产品品牌化建设弱，专业电商人才缺乏，平台建设落后等。基于此，以典型的遂昌县农产品电子商务为例，总结经验和启示，并结合江西省县域农产品电子商务发展的现状和存在问题，对县域农产品电子商务发展提出针对性的对策和建议。
Abstract:
Wtih the rapid development of information technology,human society has entered the era of netword economy.The emergence of new ecommerce has changed the traditional market trading model,it developed rapidly because of its cross regional,low cost,high efficiency and other advantages.Jiangxi province has many rich and unique agricultural products,but due to the contradiction between small production and big market,these products were difficult to sell.In order to open up the market of agricultural products,the ecommerce of agricultural products of in the county area had gradually developed,and had formed some characteristic patterns. Nevertheless,the county agricultural ecommerce of Jiangxi province still had many problems:the backward infrastructure of Internet,transportation,logistics and distribution,the weak awareness of net network,the low level of organization,the weak brand construction of agricultural products,the lack of professional talents,platform construction and so on. Based on the above problems,taking Suichang county agricultural product ecommerce as a typical example,the experience and enlightenment were summarized ,and combining the current situation and existing problems of the county agricultural ecommerce in Jiangxi province,several countermeasures and suggestions were put forward.

参考文献/References:

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备注/Memo

收稿日期：2017-02-07基金项目：江西省软科学研究计划资助项目（20161BBA-10086)第一作者简介：卢慧（1988-），女，江西省赣州市人，硕士，助理研究员，从事农业经济研究。E-mail:385522408@qq.com。

更新日期/Last Update: 2017-08-09